Build. Connect. Analyse. Action.
Data First develops, builds and supports the technology behind the hotel and spa booking journey: the systems guests book through, the integrations that connect them, and the data that shows what to do next.
Build
The digital touchpoints guests find, explore and book through.
Booking engines
A booking journey built around the property's own rooms, packages, spa treatments and rates, with a short checkout and Apple Pay, Google Pay and PayPal.
- Value shown before price
- Transparent, total pricing
- Two steps or fewer to payment
Websites and apps
Fast, mobile-first sites and apps on sound technical foundations, ready to be found by search engines and AI assistants.
- Structured data, clean markup, canonical tags
- Tracking and attribution set up correctly
- CMS the team can run day to day
Connect
Systems that work as one, so data flows instead of being re-keyed.
System integrations
Each integration is built around the problem in front of the client, connecting the booking engine, PMS, spa system, CRM and payments so they share one accurate picture of every guest and booking.
Analyse
See where bookings are won and where they're lost.
Booking journey tracking
Every stage measured, from arrival to payment, so drop-off is visible rather than guessed.
Reporting
Reports pulled from Data First's systems and built for hotels, where dates, availability, guest numbers and price shape every booking.
Action
Turning what the data shows into a better booking journey.
Support and ongoing development
Long-term support and continued development: refining the booking flow, fixing drop-off points and adding features as the business grows.
- Changes prioritised by what the data shows
- Ongoing technical support
- New features and integrations as needs change
