Connected systems. Clear data. Better decisions.
Data First specialises in systems integration and bespoke booking engines for hotels, spas and resorts. Connecting your PMS, spa, CRM and website to deliver a smoother booking journey for guests, whilst providing your team with clear, reliable data to act on.
Booking journeys built around the guest
For many guests, the booking engine is their first interaction with a property. Data First creates intuitive booking journeys that make it easy to find and book the right stay, treatment or package on any device.
From clear availability and simple booking flows to Apple Pay and convenient payment options, every step is developed around the guest.
With the journey connected from search to confirmation, guests enjoy a smoother experience while businesses gain clearer insight into bookings, drop-off, and conversion
Connected systems, better experiences
Behind every guest journey sits a network of systems that need to work together. Data First connects your PMS, booking engine, spa, restaurant, CRM and other platforms, creating one joined-up flow of information across the business.
With systems working together, guests benefit from a smoother journey while the business gains a clearer view of bookings, guest behaviour, performance and revenue opportunities. The result is better connected technology, better insight and better informed decisions.
Trusted by independent hotels and hospitality groups
What Data First builds
PMS & spa system integration
Connect your PMS, spa diary, restaurant bookings and CRM so guest data is entered once — no re-keying, no mismatched availability.
In-venue digital signage
Live spa schedules, dining times and offers on screens around the property, fed from your systems rather than a USB stick.
Booking attribution
GA4 and GTM set up properly across your booking engine, so you see which campaigns drive revenue, not clicks. GDPR and PECR compliant.
Revenue & guest dashboards
Occupancy, spa utilisation, ADR and channel mix in one view your GM will actually open on a Monday morning.
Direct booking engines
Rooms, treatments, spa days and packages in one branded checkout that talks straight to your PMS — and keeps the commission you'd hand an OTA.
Guest apps
Bookings, itineraries and upsells in your guests' pockets — before they arrive and throughout the stay.
Hotel & spa websites
Fast, accessible sites built to sell stays and treatments, with the booking journey designed in from day one — not bolted on after.
Fluent in the platforms you already run
Agilysys, ResortSuite, Trybe, ResDiary, Revinate and Mailchimp. Data First has built against each of their APIs, so your project doesn't pay for anyone to learn them.
