Privacy Policy


Welcome, we are Data First a registered trading name of Lyon Paul Limited. Here at Data First we operate and manage a wide group of digital data for our clients, including hotels, restaurants, members’ clubs and spa facilities.

Data First understands that your privacy is important to you and that you care about how your personal data is used and shared online. We respect and value the privacy of everyone who visits this website, (“Our Site”) and will only collect and use personal data in ways that are described here, and in a manner that is consistent with Our obligations and your rights under the law.

Please read this Privacy Policy carefully and ensure that you understand it. When signing up you will be required to read and accept this Privacy Policy. If you do not accept and agree with this Privacy Policy, you must stop using Our Site immediately.

When using our website or making an enquiry with us.

  • The type of data we may collect includes name, email address, telephone number, postal address, IP address and any other personal information that you may provide in a message you submit to us. This is collected when you make an enquiry via email, phone or our website. We collect these details to enter into communication or a a contract with you, when you have requested for us to do so. We collect these details with the legitimate interest to promote our business and follow up on any enquiries made.

Your preferences

  • When you provide us with your preference to receive information from us you are opting-in to receive our news updates, we rely on your consent to contact you. If you have not opted-in and we send you our news updates emails, we do this because of our legitimate interest to promote our business.

Via Social media handle, name & email address

  • When you connect with us on social media including on Instagram and LinkedIn, We do this under our legitimate interest to respond to your comments and enquiries, we collect your details to enter into communication with you. From you social media we collect the following data: Social Media account url, gender and general interests.

How long do we keep your data for?

  • We retain your personal information for as long as we need it and for the purposes we initially collected it for unless we are required to keep it for longer to comply with our legal, accounting or regulatory requirements. For further information about how long we keep your data for, please contact us directly.

Who do we share your data with?

  • Analytics and search engine providers and third party data processors to assist us with the improvement and optimisation of our website. Our site may contain hyperlinks to third-party websites. These third-party websites operate independently from us. We cannot accept any responsibility or liability for the privacy practices of such third parties nor the availability of these external sites or resources. The appearance of such links on our Website is not an endorsement. Should you use any of these websites, such use is at your own risk, and we advise you to review their respective privacy policies.

  • We keep your information confidential. We will not sell your information.

If you would like us to delete the personal information that we have received about you please email,

We reserve the right to update these terms and conditions from time to time.